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After Hours Happy Meal
Project type
Packaging Design
Date
September 2024
Role
Solo Designer
The objective with this project was to create a McDonald's Happy Meal experience to target an audience. The project consisted of step-by-step process which included doing research, designing, crafting, etc.
My aim with the Happy Meal I created was to engage my audience with The Weeknd's hit album "After Hours". The meal features the track list of the album, some of The Weeknd's branding as well as a toy of his popular XO necklace. The meal includes a small drink, 5 piece chicken nuggets and small fries.
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